for happiness

by Jurgen Appelo

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Jurgen Appelo

is pioneering management to help creative organizations survive and thrive in the twenty-first century. He is the inventor of Management 3.0 workshops and CEO of the global business network Happy Melly. has called him a Top 50 Leadership Expert, a Top 50 Leadership Innovator, and a Top 100 Great Leadership Speaker.

Read more about Jurgen Appelo

Managing for Happiness

Games, Tools, and Practices to Motivate Any Team. Offers concrete games, tools, and practices for all workers. It addresses many common leadership questions, such as:

  • How can we measure performance?
  • How can we reward people in a better way?
  • How can we replace performance appraisals?
  • How can we motivate our teams?
  • How can we change the organization’s culture?
Read more about the book


Brilliant, counter-intuitive, and creative approach to management. Very insightful and humanistic. Highly recommended!

Derek Sivers

Founder of CD Baby, TED speaker, author of Anything You Want

In our always-on, real-time world, the nature of work has changed, potentially for the better. While people can be more autonomous and more productive, they can also self-destruct easier. Jurgen tackles these important changes in his fun and interesting book.

David Meerman Scott

bestselling author of The New Rules of Marketing and PR

Engage people, improve work, and delight clients: these are the tenets of this amazing book, which will show you how to transform the entire layer of management in your organization into a wellspring of creativity, productivity, and engagement. Excellent!

Marshall Goldsmith

a Thinkers 50 Expert, Top Ten Global Business Thinker and top-ranked Executive Coach

Today all managers are marketers. You need to sell your ideas, your plans, and your solutions. Managing for Happiness sets you on a path to success in a world where we are each responsible for managing our own career and our own contribution to the world.

Penelope Trunk

author of Brazen Careerist: The New Rules for Success

Want to know what the next stage of management may look like? Do yourself a favor and take a look at Managing for Happiness by Jurgen Appelo. Chock full of management nuggets as well as exercises and activities, Managing for Happiness provides insights into how to engage the next generation workforce.

John Baldoni

author of MOXIE: The Secret to Bold and Gutsy Leadership, chair of leadership development at N2Growth

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Book tour locations

I am visiting many cities in the world to talk about managing for
happiness in the workplace. You can find my full schedule of
confirmed events below.

Check out the book tour

Get Jurgen’s FINAL drawing

as an exclusively signed bookplate sticker!
Come to a book tour event.

Check out the book tour

Win a private a dinner with Jurgen!

Post a photo of your Managing for Happiness book
on Facebook or Twitter with hashtag
#managehappy and a link to this website.

Write a book review on
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and win the original bookplate drawing
from Jurgen. There’s only one!

the free EXTRA chapters

Sign up here!

Post your question on Twitter or Facebook with hashtag #managehappy.

Jurgen will answer the best questions on video!

Go to YouTube


Check out Jurgen's interviews and appearances.

Some interviews

Download free Management 3.0 games

Latest articles

20 March 2023
20 March 2023
20 March 2023